How to avoid greenwashing at your organization

With increasing consumer awareness and expanding the influence of green vigilantes, accountability is rising for businesses to report and advertise verifiable, traceable, and accurate information/facts/claims/promises regarding their environmental impact. In recent times, we have seen a number of companies across industries being accused of greenwashing. Let’s break it down and take a look at why this is happening and what can businesses do to avoid being labeled as deceiving organizations when it comes to their environmental impact and sustainability efforts.